Lulu Raghavan: The brand evangelist who helped build some of India Inc’s most powerful brands

 

Lulu Raghavan: The brand evangelist who helped build some of India Inc’s most powerful brands

How many of us can claim to love waking up each morning and looking forward to going to work? Every single day, for two decades? Be it to catch a 6 am flight or making it in time for an 8 am meeting? That is exactly how Lulu Raghavan feels about her job as brand evangelist and MD at Landor & Fitch, one of the world’s top branding and design consultancies. With the company for over 21 years now, Raghavan has not just grown with Landor but has also helped it flourish in India with noted clients such as the Tata Group, Mahindra Group, Aditya Birla Group, Axis Bank, Digit Insurance, Delhi Airport, V Guard, and Sony Pictures.   

Having worked with Landor in the US and UK for seven years, Raghavan moved to India in late 2006 to set up the company’s India office. Over the years, she has become a name to reckon with in the world of branding and design. In 2018, she was invited to be on the design jury of Cannes Lion – the first woman from Landor to do so.  She was also featured in several Harvard Business School case studies; especially for her work in rebranding the Taj group of hotels. Raghavan was also invited to Harvard University in 2012 when the case study was being taught for the very first time to a class.  Read More

Location: S2, Ground Floor, E Block International Trade Tower, Nehru Place, New Delhi, Delhi 110019, India

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