Masoom Minawala to Prajakta Koli: 5 Indian influencers who are making it big globally

They are funny, witty, stylish and sassy — meet the Indian influencers who have taken over social media and how. This social media  brigade is presenting a slice of India to the world one post at a time, and are loved by their army of followers. Every post, reel or story is smothered with thousands of likes and comments in no time. Welcome to the world of Instagram and influencers. In a world where millennials are literally living and breathing on the digital platforms, there are a handful of content creators who are putting Brand India on the global map with their creatives.

If some are brushing shoulders with the likes of Michelle Obama, others are strutting the red carpets of the biggest international events. Here’s are five Indian influencers who are living it up on social media and making a difference.

 With over 1 million followers on Instagram, Belgium-based fashion influencer and entrepreneur Masoom Minawala is a woman on a mission — to make Indian fashion global. Her social media accounts are a testimony to her love for Indian attire, especially saris, and she doesn’t shy away from sashaying in them on the streets of Europe. Her mantra in fashion is a perfect mix of culture and style. The 27-year-old is one of the few Indian fashion influencers who is a regular at Paris Fashion Week, Milan Fashion Week and London Fashion Week. This year was no different when she made heads turn with her Indian style quotient at the Cannes Film Festival. Draped in a Manish Malhotra sari, Minawala was a vision. With her initiative #SupportIndianDesigners, she is promoting homegrown brands and designers on the global platform. From someone who began her journey as a blogger a decade ago when it wasn’t so mainstream to making it to CNN‘s 20 under 40 list, Minawala has come a long way. Read More